Image Source: PS Photography / Kelsey Castanon
If you're still scrolling for a Halloween idea that looks good in photos and doesn't require an entire Amazon cart, let this be your sign to try a "Bridgerton"-inspired makeup moment. It's glam, it photographs beautifully, and thanks to the new NYX x Bridgerton collection, recreating that soft Regency flush is easier than you'd think.
The limited-edition line includes three blush palettes, two highlighter shades (one peach, one gold), two liquid liners (silver and gold), and two lip gloss hues (a mauve and a dusty pink), plus an all-in-one vault for superfans. The vibe pulls from the show's upcoming Masquerade storyline and coquette-beauty trends dominating TikTok.
"As a brand rooted in culture and creativity, we chose to move away from traditional Halloween looks and looked to pop culture for a unique twist," Denee Pearson, NYX's global brand president, says. "The world of 'Bridgerton' is visually stunning, inviting, and contemporary - with a little edge. The collection turns the face into the costume."
Pearson adds that the goal wasn't just to create a one-night Halloween palette, but something wearable long after spooky season ends. "At our core, we are an artistry brand," she says. "We created a collection designed to complement all skin tones, reimagined with a royal twist. While the products were launched in time for Halloween, they are not limited to only Halloween looks. The products stand the test of time."
The best part? You don't need pro-level skills to pull it off. Keep reading for a step-by-step tutorial.
Started with a fresh, radiant base by evening out the complexion with IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation ($47) and brightened under the eyes with the Natasha Denona Hy-Glam Brightening & Hydrating Crease Proof Serum Concealer ($30). Keep the finish dewy and light - nothing too matte or heavy - so the blush can really shine.
On the cheeks, go heavy on pigment with the soft-pink shade from the NYX Bridgerton Buttermelt Royal Blush Duo Palette ($15) in Lady in Silver, focusing on the apples of the cheeks and blending slightly upward for that dramatic flush.
For the eyes, create a soft wing using the NYX Epic Ink Waterproof Liquid Eyeliner ($10), then smudge a black eyeshadow on top to diffuse the edge and give it a more romantic feel. Add individual lashes, like the Velour-Xtensions™ False Lash Clusters ($30), on the outer corners for lift and definition without overpowering the look. Keep brows soft and feathery with a combo of Benefit Gimme Brow+ Tinted Volumizing Eyebrow Gel ($28) and the NYX Lift & Snatch Brow Tint Pen Waterproof Eyebrow Pen ($13).
For lips, line and define with MAC Lip Liner Pencil ($25) in Soar, layered NYX's Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick($11) in Stripd Down, and finished with the NYX Bridgerton Royal Butter Gloss ($6) in Praline for a plush, dimensional effect.
To tie in the Masquerade inspiration, apply a few single gold pearl gemstones, like the Half Magic Self-Adhesive Face Gems ($14). Place them along the wing, under the brow, and at the inner corners for a subtle, sparkly accent that catches the light and elevates the look without feeling costume-y.
Set it with your favorite setting spray, throw your hair into a soft updo or curls, and you're ready for the night. Consider your "Bridgerton" glam officially handled - no duke required.
Olivia Tauber is a freelance writer based in New York, pursuing her Master's in Journalism at NYU. She's the contributing assistant beauty editor at PopSugar and contributor to New York Magazine's The Cut, Interview, Bustle, SELF, and HuffPost. Her career began in corporate publicity at Showtime, followed by production for "The Pivot," an Emmy-nominated series.