Beauty trends come and go, but coveting Blake Lively's luscious, golden head of hair lasts forever - or at least that's been the case for the past two decades. Ever since Lively's breakthrough role in "The Sisterhood of the Traveling Pants," her bright blond hair has been the subject of both envy and inspiration.
A quick search on Google yields tens of thousands of results for "Blake Lively hair color" and "Blake Lively hairstyles." Her famed "Gossip Girl" character, Serena van der Woodsen, inspired a hair renaissance of Jennifer Aniston-esque proportions between 2007 and 2012. And on TikTok alone, the discover tag "How to Do Blake Lively Hair" has nearly 5.7 million posts, with tutorials that replicate the star's signature hairstyle.
Now, the actor and entrepreneur is pouring her most sought-after beauty secrets into a new brand that attempts to bottle the magic of her hair-care routine. Seven years in the making, Blake Brown Beauty is designed to mirror Lively's own unique hair-care philosophy and follows a strict treatment system that prioritizes shampoo and hair masks, as opposed to the traditional shampoo-and-conditioner formula.
With eight vegan and cruelty-free hair-care products - including a dry shampoo, mousse, and treatment mask - the formulas are made to hydrate and strengthen, with all hair types (and shopping budgets) in mind; the line's most expensive product costs $25.
Curious to see if the products deliver the same voluminous, glossy bounce you see on Lively, we tasked three PS editors with testing out Blake Brown Beauty's signature products, including the strengthening hair mask, dry shampoo, and leave-in conditioner. Keep reading for our full reviews.