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When you fire up your Amazon app to order some toilet paper, hand soap and cat litter (just me?), don’t check out without taking a look at the beauty and wellness section. Because the new beauty products at Amazon right now are good—like, really good. Sure, it’s always fun to shop at Ulta Beauty and Sephora for your beauty goods but Amazon has a lot more than you might think. We’re talking luxe hair care, fun nail polish shades, new concealer that’s also a hydrating eye cream and even an innovative vibrator. Yes, that’s beauty for your body. Go with it.
With Amazon’s Prime Early Access Sale right around the corner, the retailer keeps rolling out the goods. Even if they’re not on sale yet, the prices can’t be beat. What’s especially fun about Amazon offerings is how truly diverse they are. What’s on my list? Oh, just the new CeraVe cleanser for dry skin, a hair gel collab with Jersey Shore‘s Pauly D (seriously) and a colorful new menstrual cup. Yes, it’s a random selection but that’s what makes it not boring. Add in spring-ready red nail polish and a new shampoo that won’t make your shoulders break out? You’re set.
Shop the new products we’re loving right now. Most, if not all, are on Amazon Prime because you won’t want to wait too long for these babies (especially the vibrator). Is your app open yet?
SOL DE JANEIRO.
Sol De Janeiro Body Fragrance Mist in Cheirosa ’71 Caramelized Vanilla & Macadamia
Choose from five different delicious smelling body mists depending on your mood. We especially love Cheirosa ’71 Caramelized Vanilla & Macadamia.
Essence.
Essence Lash Princess Mascara Holiday Gift Set
Get four TikTok-viral mascaras for less than $20. We can’t think of a better give for a beauty
CeraVe.
CeraVe Acne Skin Care Set
Say goodbye to breakouts with this 4-piece acne-clearing set. You get Acne Foaming Face Cleaner, Resurfacing Retinol Serum, and Facial Moisturizing Lotion for AM and PM.
OPI.
OPI Nail Lacquer in Rhinestone Red-y
Test TikTik’s red theory with the season’s sparkliest jewel-toned polish.
Olaplex.
Olaplex No. 4C Bond Maintenance Clarifying Shampoo
Deep clean your scalp and rid it of all that dry shampoo build-up with Olaplex’s latest shampoo.
Alleyoop.
Alleyoop Multi-Tasker 4-in-1 Makeup Brush
This TikTok-viral makeup brush is actually four brushes in one. Open it up and find a concealer sponge, eyeshadow brush, brow/liner brush and blush brush.
Dove.
Dove DermaCare Scalp Anti Dandruff Shampoo
Get rid of flakes and and an itchy scalp with 1 percent Pyrithione Zinc. This new shampoo is even color-safe — and already 14 percent off!
Kevyn Aucoin.
Kevyn Aucoin The Contour Eyeshadow Palette
TikTokers have been loving Kevyn Aucoin’s new 6-shade eyeshadow palettes with three matte colors, one flesh-tone shimmer and two pops of color. There are four colorways to choose from to ensure the shades are right for your skin tone: Light, Medium, Medium-Deep and Deep (above).
LANEIGE.
Laneige Holiday Gift Sets – Perfect Pair
Get two viral lip products in this limited-edition set: Lip Glowy Balm in Berry and Lip Sleeping Mask in Mango.
Starface.
Starface Rainbow Stars, Hydrocolloid Pimple Patches
Not only are these rainbow pimple patches cute and effective, they’re also charitable. 100 percent of net proceeds from Rainbow Hydro-Stars are allocated to non-profits that protect and uplift Black and LGBTQ+ lives.
Leland Francis.
Leland Francis Body Radiance
Add a gorgeous glow to your legs, arms, shoulders and décolleté with this luxe, hydrating balm.
Photo: Olaplex.
Olaplex No. 4C Bond Maintenance Clarifying Shampoo
Remove buildup of damaging impurities from the environment, hair products, grease and more. This way, your Olaplex treatments will work that much better.
NYX Professional Makeup.
NYX Professional Makeup Jumbo Lash! Vegan False Eyelashes Kit
These TikTok-viral lashes are vegan, cruelty-free and ultra-voluminous. Plus, you can reuse them up to 15 times!
CeraVe.
CeraVe Hydrating Cream-to-Foam Cleanser
This makeup remover and face wash in one cleans and hydrates skin without irritation.
OPI.
OPI Power of Hue Summer 2022 Collection
Summer nails are bright and bold and this collection has the four you need.
Olaplex.
Olaplex No. 9 Bond Protector Nourishing Hair Serum
This silicone- free, antioxidant-rich serum smoothes hair and protects it from each damage.
E.L.F.
e.l.f. Power Grip Primer
We hear this gel-based face primer is an affordable alternative to Milk Makeup’s ultra-viral Hydro Grip Primer.
Joah.
JOAH Perfect Complexion Eye Serum Concealer
This hydrating concealer went viral on TikTok after Mikayla Nogueira said it’s her new drugstore favorite.
AmLactin.
AmLactin KP Bumps Be Gone Hydrating Cream
Dermatologists recommend AmLactin products for those with dry, bumpy skin — especially keratosis pilaris. This new lactic acid cream is a heavier treatment for banishing that KP for good.
EltaMD.
EltaMD UV Sheer SPF 50+ Face and Body Sunscreen Lotion
I’m not the only one who loves EltaMD’s sensitive skin-friendly sunscreen. Hailey Bieber is a fan, too. This water-resistant, oil-free face and body lotion is especially great for those with acne-prone skin.
Maybelline.
Maybelline New York Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup
Now that this best-selling skin perfector is available on Amazon, it’s even easier to stock up.
Sally Hansen.
Sally Hansen Miracle Gel Friends Collection, Nail Polish
Friends fans need this chip-resistant polish collection inspired by the hit ’90s show.
Neutrogena.
Neutrogena Rapid Firming Collagen Triple Lift Face Serum
This lightweight serum works to lift and firm skin all without dyes and mineral oil.
Buy: Triple Lift Face Serum $26.66
NYX.
Nyx Professional Makeup Lip Lingerie XXL Matte Liquid Lipstick
This long-lasting lipstick (up to 16 hours!) comes in 24 colors in a soft-matte formula.
Dr. Scholl’s.
Dr. Scholl’s Cracked Heel Repair Balm
It’s sandal season! Get your feet ready with this soothing and hydrating balm.
Moroccanoil.
Moroccanoil Limited Edition Jumbo Dry Shampoo
Obsessed with this dry cleansing spray? Us too. Now you can get this huge size in Dark and Light Tones.
BIC.
BodyMark by BIC Temporary Tattoo Marker
This Pride month, add a few temp tattoos to your celebration with these skin-safe markers.
Buy: Temporary Tattoo Marker $19.15
Coco & Eve.
Coco & Eve Sunny Honey Bali Bronzing Bundle
This self-fan formula is made with skincare-like ingredients to hydrate and nourish skin as it bronzes.
OGX.
OGX Nourishing + Coconut Milk Moisturizing Shampoo
Soften and hydrate hair with a blend of coconut milk, egg white proteins and coconut oils.
Buy: Coconut Milk Moisturizing Shampoo $9.84
Ailevant.
Ailevant TikTok Heatless Hair Curlers
You’ve seen the heatless curl trend all over Instagram created with socks, but if you don’t have ones long enough lying around, try this handy contraption.
Buy: Heatless Hair Curlers $8.99
Wet n Wild.
Wet ‘n Wild Palette SpongeBob Squarepants Palette
Not only is this SpongeBob collab cute as hell, but the colors are perfect for bright summer looks. Oh, and we’re hearing the SpongeBob Squarepants Highlighter is similar to Fenty Beauty Trophy Wife highlighter.
Buy: SpongeBob Squarepants Palette $14.84
Redken.
Redken Bonding Shampoo for Damaged Hair Repair
This sulfate-free shampoo transforms dry and/or damaged hair, reinforcing weakened bonds, as well as strengthening strands for less breakage. Don’t forget to grab the conditioner.
Supergoop.
Supergoop! Glowscreen SPF 40
Protect your skin while making it glow at the same time with hyaluronic acid, vitamin B5 and niacinamide.
Jergens.
SOL by Jergens Deeper by the Drop Sunless Tanning Serum
This concentrated sunless tanning serum works with your skin tone to develop a tan over time. Add more drops for more color.
Buy: Sunless Tanning Serum $17.99
A Method.
The A Method by Tina Alster, MD Neck Firming Cream
This skin tightening formula promises to stimulate collagen production and reduce the look of deep creases on the neck, jowls and décolleté.
St. Tropez.
St Tropez x Ashley Graham Limited Edition Ultimate Glow Kit
Remember those gorgeous photos of a bronze Ashley Graham? She teamed up with St Tropez on this easy-to-use tanning kit that contains Self Tan Luxe Whipped Crème Mousse and the Self Tanning Mitt.
Fairy Decor Scrunchie Holder
Why can’t srunchies be decor? Display your favorites and put pins and clips inside the tube.
Wet n Wild Fast Dry AF Nail Color
There are a whopping 18 new glossy shades of this fast-drying polish that promises to be ready to go in less than a minute.
Olay Regenerist Collagen Peptide 24 Face Moisturizer
Sensitive to added fragrance? Me, too. This fragrance-free, hydrating set includes the brand’s collagen peptide moisturizer, as well as a week trial of Olay Regenerist Whip Face Moisturizer.
Buy: Olay Regenerist Collagen $46.99
NYX Professional Makeup Lift and Snatch Brow Tint Pen
In eight shades, this micro brush tip pen allows you to create hair-like strokes with various widths.
Kmodoii Large Hair Claw Clips
The early-aughts are calling with these big claw clips blowing up on TikTok.
Honest Beauty Extreme Length Mascara + Lash Primer
This two-in-one mascara delivers length, volume and definition on one swipe.
Buy: Mascara + Lash Primer $16.99
OPI Spring 2021 Hollywood Collection
Spring nail colors are here and we love this pearly wine shade from OPI.
Buy: 15 Minutes of Flame $10.50
Essie Nail Polish Limited Edition Valentine’s Day Collection
There are six pretty shades perfect for the romantic holiday, including this bright coral.
Waterless Dry Shampoo with Mini Dry Conditioner
This lightweight dry shampoo makes your scalp feel clean—and it won’t leave a white spot behind. Grab it and get this free mini dry conditioner.
Mederma Cold Sore Discreet Healing Patch
You already love pimple patches so it makes sense a cold sore patch is next. These aren’t medicated; They contain the same hydrocolloid gel as zit stickers so they’re safe to keep on all day. The gel helps speed up healing and protects the area from bacteria.
Buy: Cold Sore Discreet Healing Patch $14.99
NYX Professional Makeup The Marshmellow Smoothing Primer
This vegan primer has marshmallow root extract to smoothes texture and blurs lines.
Buy: Marshmellow Smoothing Primer $16.99
Maybelline New York TattooStudio Waterproof Eyebrow Pencil
This long-wearing pencil delivers bold eyebrows for up to 36 hours—and in six shades.
Buy: Waterproof Eyebrow Pencil $6.98
Kmodoii Large Hair Claw Clips 6PCS
Claw clips from the ’80s are back and better than ever.
L’Oréal Paris Elvive Dream Lengths 8 Second Wonder Water
This lamellar rinse out transforms damaged hair in one wash. You won’t believe how smooth and sleek your strands are.
Hairbrella Women’s Rain Hat
If every time you get your hair done it seems to rain, this is your new must-have. A waterproof, satin-lined cap protects your strands from the elements and the UV protective visor shields your face.
Nau.
Nau Soothing Facial Toner
This vegan, clean skincare and body line launched with 28 products created with Phiola Workshop in Budapest, including this calming facial toner.
Alder New York.
Alder New York Cleansing Body Bar
Brooklyn-based vegan skincare brand Alder New York launched its first-ever body product, this Cleansing Body Bar, made with 1 percent glycolic acid and sea kelp to leave skin feeling smooth and hydrated.
Buy: Cleansing Body Bar $12.99
Maybelline New York.
Maybelline New York Lash Sensational Sky High Mascara
This new mascara is so popular, it’s going viral on TikTok. It promises ultra-long lashes without the clumps. Note: it’s currently more affordable at Ulta.
ELLESYE.
Ellesye Ceramic Two Barrels Curling Iron
Get easy mermaid-style waves with this ceramic iron. There are 14 temperature settings for all hair types.
Garnier.
Garnier SkinActive Green Labs Canna-B Pore Perfecting Serum Cream
Garnier just rolled out three different three-in-one creams (serum, moisturizer and SPF). Choose from Canna-B (vitamin B3 and cannabis sativa seed oil), Hylau-Melon (hyaluronic acid and watermelon) and Pinea-C (vitamin C and pineapple).
Buy: Perfecting Serum Cream $18.72
Body Shop.
The Body Shop Nourishing Coconut Lip and Handcare Kit
This hydrating lip and hands kit makes a great Secret Santa gift but you can also just get it for yourself, too.
ABUDICS.
Abudics Beard Grooming Kit
If you have no idea what to get the bead-haver in your life, this grooming kit each just the thing. There’s beard oil, balm, a brush, comb, scissors and a storage bag.
Hygea.
Hygea Beauty Beauty Makeup Sponge Blender Set of 5
This bouncy sponge promises not to absorb makeup so you’ll waste less.
Every Man Jack.
Every Man Jack Body Kit – Marvel Black Panther
Any Black Panther stan would love this body kit that includes body wash and deodorant in the “Wakanda Herbs” fragrance.
Brumee.
Brûmée Pine Tree and Vetiver Alcohol-Free Fragrance
This earthy scent has lush top notes include bergamot, mandarin, grapefruit and chamomile. Brûmée is a clean French perfumery with two other yummy scents.
Buy: Pine Tree and Vetiver $45
L’Occitane.
L’Occitane Holiday Hand Cream Indulgences Trio
All of our hands are wrecked with the extra washing and hand sanitizer use. This hydrating hand cream set would be a welcome gift for anyone on your list.
Revlon.
Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, Red Holiday Edition
If you haven’t splurged on the Internet’s favorite hair dryer yet, this holiday-ready version is on sale!
Buy: Revlon One-Step $48.88 (was $59.99)
Kiss.
Kiss Lip Gloss Set
This 90s-style lip gloss set is a perfect gift for any millennial.
Buxom.
Buxom The Ultimate Lip Party Plumping Lip Set
Or, if they prefer a plumping variety, this pigmented lip set is a great idea.
KBShimmer.
KB Shimmer Knit Happens Flakie Nail Polish
There are 10 new KB Shimmer holiday shades including our favorite sparkly red.
EUHome.
EUHome Scalp Brush – 2 Pack
Once you shampoo with a scalp massager, you’ll never go back. It helps break up excess build-up and stimulates hair growth.
Real Techniques.
Real Techniques Miracle Beauty Blender Sponge Gift Set
This cute stocking stuffer includes the brand’s best-selling makeup sponges and cleanser.
OPI.
OPI Holiday 2020 Shine Bright Collection
OPI just rolled out 15 holiday-ready hues, including this silver glitter shade.
Buy: All A'twitter in Glitter $13
Bloomy.
Bloomy Collagen & Retinol Cream for Face with Hyaluronic Acid
This 3 percent retinol cream promises to help reduce the appearance of fine lines, deep wrinkles, age spots, crow’s feet and more.
Erno Lazlo.
Erno Laszlo With Love Dr. Laszlo, Iconic Best Seller Trial Set
This six-piece skincare set has a value of $120 and makes a great gift.
Buy: Best Seller Trial Set $75
The Body Shop.
The Body Shop Nourishing Body Butter Trio Set
This three-piece body butter set—with Almond Milk Honey, Mango and Moringa scents—makes a great stocking stuffer.
Buy: Body Butter Trio Set $19.54
UpgradeU.
UpgradeU Human Hair Lace Front Wigs
This 100 percent virgin lace-front human hair wig comes in five different lengths.
Nivea.
Nivea Indulgent Skin Care Collection
This chic gift set includes the all-new Coconut & Monoi Oil and Cherry Blossom and Jojoba Oil body lotion scents.
Buy: Skin Care Collection $8.25
L’Oreal.
L’Oréal Paris Revitalift Night Serum
Retinol newbies should try this 0.3 percent formula to help reduce wrinkles and smooth texture without irritation.
Buy: Revitalift Night Serum $28.91
Burts Bees.
Burt’s Bees Beeswax Bounty Assorted Gift Set
There’s truly no one in your life who won’t appreciate this 4-piece lip balm set in Original Beeswax, Vanilla Bean, Cucumber Mint, and Coconut Pear flavors.
Olaplex.
Olaplex No.0 Intensive Bond Building Treatment
This treatment primes your hair for deeper repair before using N°3 Hair Perfector.
Buy: Bond Building Treatment $28
La Roche-Posay.
La Roche-Posay Lipikar AP+ Wash
This non-stripping cleanser is unscented and great for sensitive skin. It uses shea butter and niacinamide to soothe even the dryest skin.
Eclat Skincare.
Èclat Vitamin C Serum
This brightening serum uses sodium ascorbyl phosphate (a stable form of vitamin C), as well as jojoba oil, retinols, ascorbic acid and hyaluronic acid, to increase skin’s hydration and reduce the appearance of fine lines and wrinkles.
Rael.
Rael Acne Miracle Patch – Spot Control Cover
Sometimes, there isn’t just one tiny pimple you want to treat but an entire hot spot of pus-filled bumps. These oversized pimple patches are contoured to sit on your cheeks, nose or chin and suck out pus and sebum, flattening the acne overnight.
Lune.
De Lune Cramp Aid, Natural Relief for Period Cramps
With B vitamins, zinc, ginger, calendula, Dong quai and Fenugreek, this supplement promises natural relief from period cramps—and the reviews say it really works.
Beetles.
Beetles 23 Pcs Gel Nail Polish Kit
Upgrade your at-home manicure with this fall-ready gel nail polish set. It includes both a matte and shiny top coat.
Golden Feet.
Golden Feet Foot Peel Mask
Now’s the time to do a foot peel while you’re home and away from friends and family that might wonder why your skin is falling off. This new 1-hour version promises to remove dry skin and calluses leaving behind ultra-soft skin.
Paul Mitchell.
Paul Mitchell Clean Beauty Hydrate Conditioner
For its 40th birthday, John Paul Mitchell Systems is making major strides in its sustainability pledge. The cruelty-free hair care already sources from an organic, solar-powered awapuhi farm in Hawaii. Now, the company has a partnership with a family-owned biodynamic farm in Tuscany, and is making all its packaging 100% recyclable and 90% derived from Brazilian sugarcane.
The new organic Clean Beauty line is made without animal products, parabens, sulfates, phthalates, DEA and mineral oils. It includes shampoos, conditioners, and treatments in four categories: Everyday (for all hair types), Smooth (for textured and frizz-prone hair), Hydrate ( for dry hair) and Repair (for color-treated, damaged and brittle hair). I’ve got my eye on this Hydrating Conditioner infused with organic olive and oat peptide. Available on Amazon November 1.
Revlon.
Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, Pink
Everyone’s favorite heat styling brush now comes in this fun pink shade.
Haus Laboratories.
Haus Laboratories
Adding to the already cult-favorite Liquid Eye-Lie-Ner, Lady Gaga’s makeup brand is rolling out two new jet-black eyeliners in the Punk shade. The Micro-Tip Liquid Eye-Lie-Ner (left) has a thinner tip than its original version and a semi-shine finish. Available October 20.
Buy: Micro-Tip Eye-Lie-Ner $18
The Eye-Dentify Gel Kohl Eyeliner (right) is a smudge-friendly creamy liner made for the waterline. Available October 20.
Buy: Eye-Dentify Gel Kohl Eyeliner $18
True + Luscious.
True + Luscious Super Moisture Lipstick
This new clean beauty brand’s lipsticks are made with hyaluronic acid, konjac root powder and vitamin E for all the hydration.
Haus Labs.
Haus Laboratories Head Rush Blush
Lady Gaga has finally #blessed us with blush and bronzer! There are seven Blush Duos and five Bronzer Duos, including this pretty shade in Bouquet/Ribbon. “With everyday mask-wear, the placement of pigment is about playing less by the rules—take these pigments a little higher, above the apple of the cheek and raise color above the mask line so you can still get the most impact,” said Sarah Tanno, Global Artistry Director, Haus Laboratories, in a statement. Available October 6.
L’Oréal Paris.
L’Oréal Paris Air Volume Mega Mascara
Try this new ultra-light volumizing mascara that promises to be smudge and flake resistant.
Bio Oil.
Bio-Oil Dry Skin Gel
Soothe dry skin all over the body with this vitamin E-infused gel.
CeraVe.
CeraVe Hydrating Cream-to-Foam Cleanser
TikTok skinfluencers’ favorite cleansing brand just came out with a new face wash for normal-to-dry skin. With ceramides, amino acids and hyaluronic acid, it removes dirt, oil and makeup without stripping the skin.
Buy: Cream-to-Foam Cleanser $17.48
Got2b.
Got2b Glued Limited Edition Spiking Glue by DJ Pauly D
Yes, that is Jersey Shore‘s Pauly D on this new ultra-hold hair gel. It (and the rest of the collection) sold out in 24 hours but order it now—it’s back in stock October 11.
Moroccanoil.
Moroccanoil Marvelous Must Haves for Stand Up Style
Moroccanoil and Amazon teamed up on this limited-edition set to celebrate the 20-time Emmy Nominated Amazon Prime show, The Marvelous Mrs. Maisel. Get three best-selling products: Moroccanoil Treatment, Hydrating Styling Cream and Luminous Hairspray Strong.
Amazon.
L’Oréal Paris True Match Eye Cream in a Concealer
Next up in the True Match fam is this eye cream and concealer hybrid. Cover dark circles while treating your skin to hyaluronic acid serum.
Buy: Eye Cream in a Concealer $14.99
Palette by Pak.
Palette by pak The Original High Fiver
Have a weekend getaway coming up? Skip the travel bottles and grab one of these “palettes.” There are five leak-resistant wells to hold hair products, powders, body lotion—anything, really. It slips right into your bag you and you can reuse it again and again.
Buy: The Original High Fiver $39
Essie.
Essie Nail Polish in Adrenaline Brush
Fall is here and that means new autumnal polishes from Essie. We love this creamy red hue but there are six more to choose from.
Saalt.
Saalt Menstrual Cup
This popular period cup now comes in ocean-inspired seafoam green. The brand is collecting 10 pounds of waste from the Pacific Ocean by its new impact partner, Sustainable Coastlines Hawaii. New to menstrual cups? The medical-grade silicone lasts up to 10 years (!) and holds as much as four tampons.
Teenology.
Teenology Shampoo for All Hair Types
Teens aren’t the only people that break out on their back, shoulders and hairline thanks to pore-clogging shampoo. This sulfate-free shampoo promises to be free of those acne-causing oils and in its place, vitamin B5, sage and aloe vera.
MysteryVibe.
MysteryVibe Crescendo
Make your body feel beautiful with this super adaptable vibrator. All genders can have some fun with the six powerful motors of this waterproof, double-sided toy. Bend it into any shape your heart desires.
