Mascara is one of the most versatile beauty products on the market. It has the ability to transform lashes into the length, shape, and fullness that you desire. It can enhance thin lashes by adding dramatic volume and it can lift straight lashes by creating a noticeable curl. Some mascaras promise the boldness of falsies while others pride themselves making your lashes look natural. Some mascaras are comprised of formulas that are waterproof, clump-free, and hypoallergenic, while others are vegan, cruelty-free, and long-lasting. Some mascaras work overtime to amp up beauty looks, offering hues like jet-black, purple, and blue. Ultimately, what we're trying to say is that you can customize your mascara to fit your lash needs, no matter what they might be. And, to find the right mascara for you, there's only one place to look: Target.
The fan-favorite retailer has an incredible selection of top-rated mascaras that work with your lashes to give you the length, definition, or fullness that you wish for. From TikTok-famous brands like Physicians Formula and Honest Beauty to affordable and dependable names like L'Oréal and Maybelline, these mascaras have everything you need to take your lashes to new lengths. Whether you're searching for a mascara that is safe for sensitive eyes (we stand by the Maybelline Green Edition Mega Mousse Mascara, as it's made from 99 percent natural ingredients) or you want a product that will give you substantial volume (try the CoverGirl Lash Blast Clean Volume Mascara), there's a mascara at Target that was made for you. Ahead, learn more about the best mascaras.